ServiceTitan pricing: packages, add-ons, and how the quote works

ServiceTitan does not publish its prices. As of October 2026, its pricing page shows three packages, Starter, Essentials, and The Works, each with a Request Pricing button and no dollar figures. The one cost driver it names is headcount: the page says its per-technician pricing is designed to fit your business at any size. Add-ons, which ServiceTitan calls Pro products, are also unpriced. To know what ServiceTitan costs your company, you need a quote, and this page explains how to make that quote complete.

Who ServiceTitan is built for

ServiceTitan is field service software for residential and commercial trades like HVAC, plumbing, and electrical: companies that book calls, dispatch technicians, sell on site from a pricebook, and invoice the same day. Its package features are dispatching, scheduling, call booking, invoicing, pricebook, mobile estimates, payroll, reporting, commissions, and memberships. That is a different shape of business from a general contractor running six-month projects with progress billing. For trade-specific buying guides, see HVAC software and plumbing software.

The three packages

The page layout makes it hard to tell exactly which of the lower-listed features (advanced reporting, commission tracking, memberships) are included in Starter and Essentials. The Works clearly lists all of them. Ask the rep to confirm the feature list for each package in writing.

Pro add-ons

ServiceTitan lists these Pro products as add-ons, none with a published price:

• AI Virtual Agent
• Marketing Pro
• Contact Center Pro
• Pricebook Pro
• Fleet Pro
• Scheduling Pro
• Dispatch Pro
• Field Pro (formerly Sales Pro)

Under a Pay and Get Paid heading, the page also lists Payments, Integrated Financing, and Accounts Payable. Payments and financing usually carry their own rates or fees on each transaction, so ask for those separately from the subscription.

What drives the cost

1. Technician count. ServiceTitan names per-technician pricing as its model. Count every tech who will run calls in the app.
2. Package. Payroll, commissions, and memberships appear on the higher packages. A company that pays techs on commission or sells maintenance agreements should price the package that includes those.
3. Pro add-ons. Each one is a separate line. A shop that wants marketing, call center, and fleet tools can add several.
4. Onboarding and implementation. The pricing page links to an onboarding page but states no fee. Ask whether there is a one-time implementation charge.
5. Contract terms. The page states no contract length, billing cycle, or cancellation terms. Get them in writing.

A worked example of scoping the quote

Say an HVAC company runs 14 technicians, 2 comfort advisors who sell replacements, 3 dispatchers and CSRs, and a service manager. It sells maintenance memberships and pays techs a commission on sold work. Membership and commission features point to The Works. The price basis is 14 technicians, but ask how office users, dispatchers, and comfort advisors are counted, because the page only mentions technicians.

If the owner also wants call recording and marketing attribution, that adds Contact Center Pro and Marketing Pro. Fleet Pro adds truck tracking. Each line has a cost. Ask for a quote with only the base package first, then the same quote with each add-on priced as a separate line, so you can decide which ones earn their keep.

Getting ready before the sales call

Quote-based pricing rewards preparation. The rep will ask about your size, your trades, and your goals, and the first number you hear is built from those answers. Walk in with the facts already written down.

Also decide who signs off. A software contract that runs for a year or more is a capital decision in a small shop, and the owner, the service manager, and whoever runs the books should all see the full quote before anyone commits.

Hidden costs to ask about

• One-time implementation or onboarding fees, and what training is included.
• How non-technician users (office, dispatch, sales) are counted and priced.
• Payment processing and consumer financing rates.
• Contract length, auto-renewal, and price increases at renewal.
• Data migration from your current system and data export if you leave.
• Whether integrations with your accounting system cost extra.

Strengths and limits

ServiceTitan's strengths are depth in service trade operations. Dispatching, call booking, pricebook selling, memberships, payroll, and commissions are all part of the package lineup, and the Pro add-ons extend into marketing, call centers, and fleet. A larger residential service company can run most of the business in one system.

The limits are price transparency and fit. With no public prices or terms, you cannot compare it to published-price tools without a sales process. And because it is built around service calls, project-based contractors who bill on a schedule of values with retainage may find it a poor fit for that side of the work.

Alternatives and where Smart Business Automator fits

Compare options in ServiceTitan alternatives or the head-to-head ServiceTitan vs Housecall Pro. Smart Business Automator is a newer, project-focused product with published per-user pricing (Starter $19, Professional $40, Business $67, Enterprise $100), covering project tracking, invoicing, change orders, subcontractor tracking, and job costing. It is not a dispatch and call-booking system, so it suits trades that run projects more than service calls. See our pricing.